Workforce Planning in Health and Care: How Apprenticeships can help

March 13, 2025

Murat Ozcelik

Workforce planning is one of those things in life that could appear to be the answer to all your problems, or a nightmare errand that you can’t get out of. And like many similar things in life, it is probably placed somewhere in the middle, with the potential to swing either way depending on how it is done.

Careful workforce planning is particularly relevant to health and care sector, which is undergoing rapid transformation, driven by technological advancements, policy shifts, and evolving patient needs, including the fact that people are living longer (not complaining!) resulting in increased dependency and demand on the health and care sector.

Health and care organisations must take an innovative approach to workforce planning to adapt to these changes: they need new skills, enhanced capabilities, and innovative approaches to make sure they continue to deliver the best care for their service users. This requires careful planning of workforce, ensuring staff are equipped with the necessary expertise to meet current and future challenges.

My organisation, Community Matters, has been supporting health and care organisations for the last 15 years. We have seen some very effective, structured workforce planning being undertaken, as well as those that are done just as a tick-box exercise. A structured approach to workforce planning should not increase the demand on managing an organisation; on the contrary, it should help managers save time.

Navigating workforce planning: where to start (and finish!)

Workforce planning should not be a task that is included in a manager’s job description. It should be a continuous process, involving the whole organisation. Employees at all levels hold valuable insights into the organisation’s operations, challenges, and service delivery needs. Therefore, engaging the workforce in the planning process helps develop with a comprehensive and practical workforce strategy that aligns with real-world demands.

The process begins with defining the workforce plan: what is the problem you are trying to solve, why do you need a workforce plan, what is the scope of the workforce plan?  This should lead to mapping the service change and defining what your vision is. Within this you should understand and define what your current position is and where you want to get to. What options do you have, what are the benefits, are there any changes or events that may impact on your plan or the service?

The next step is to map the new service and define what its workforce requirements are. Some organisations, understandably, try and fit this to their existing workforce: using the roles that are already there, with the competencies and skills that already exist. Some others prefer, and have the flexibility to, start on a blank piece of paper by looking at the skills needed to deliver the changed service, what roles can be created with the required skill-set and the types and numbers of staff that can fulfil these roles. This could include an activity analysis – it sounds boring but is actually a very good opportunity to engage your team into an interesting conversation about specific activities that are part of the service delivery process. This should look at the types of activity, what the demand for each activity is likely to be, what the competencies to deliver each of the activities are, and which roles (existing roles but don’t shy away from defining new roles or new ways of working) have these competencies.

So, you know where you want to get to, what you need to change, and who you need to deliver. Next step is to see if who you need to deliver the new changed service are available. You may want to think about the age profile and turnover of certain roles within your organisation, what skills your staff currently have and cost of retraining, redeployment and/or recruitment activities. Apprenticeships are a valuable tool in workforce planning, offering a structured way to upskills employees and attract new talent. They can help you grow your own workforce and skillset with perfect alignment to your organisations’ needs, with costs associated with the training and development being paid for you.

The next step is to capture all this intelligence in an action plan. Developing an action plan to address these issues and implementing a system for continuous monitoring and adjustment ensures that the workforce remains adaptable and prepared for the future. You may want to consider engaging an apprenticeship provider who understands your sector when you are developing your action plan as they could help you identify how your aspirations can be delivered using ready-made standards to create a fit-for-purpose workforce.

Apprenticeships: developing your own workforce that stays with you for longer

Apprenticeships provide a sustainable way for health and care organisations to develop their workforce. By offering structured, on-the-job training combined with formal learning, apprenticeships help employees acquire the right skills, knowledge, and values that align with organisational priorities. Some apprenticeship providers, like Community Matters, engage employers in defining what additional modules could be added to the apprenticeship standard that may benefit their apprentices to fit better with the organisational requirements. Investing in apprenticeships boosts employee retention, ensuring a skilled and committed workforce. Additionally, apprenticeships are centrally funded by the government, reducing the financial burden on employers. With recent changes to apprenticeship funding rules, functional skills are no longer a mandatory requirement, making apprenticeships even more accessible.

In a rapidly evolving sector, workforce planning must be a continuous and collaborative effort. Apprenticeships offer a strategic solution for developing a skilled and dedicated workforce, helping organisations adapt to change while improving retention and service quality. Health and care organisations who incorporate apprenticeships into workforce planning will not only future-proof their workforce but also enhance service quality and staff retention. Now is the time to make apprenticeships a key part of your workforce strategy.

HSJ Finalist Workforce Initiative of the Year

We’re honoured to be shortlisted for Workforce Initiative of the Year at this year’s HSJ Awards — one of the most prestigious recognitions in healthcare.
This nomination celebrates the Community and Maternity Champions Project, delivered in partnership with the Royal Borough of Kensington and Chelsea and Westminster City Council. Through this initiative, we’ve not only achieved meaningful improvements in community health but also supported local apprenticeships, workforce development, and empowered individual careers.
Huge thanks to everyone involved — we can’t wait to celebrate this achievement in November!

https://lnkd.in/enQk-i9e

NHS 10-Year Health Plan and what it means for Apprenticeships

28 August 2025

Last month saw the release of the Government’s 10-Year NHS Health Plan – setting out how the health service will modernise to meet the needs of a changing population. While many of the details were already in the public domain – following outline plans, the Autumn Statement, spending reviews, and recent announcements on NHS England and ICB reforms – the document brings them together under one ambitious vision.

WHAT DO WE NOW KNOW?

As anticipated, the plan is anchored around three radical transformations:

  • From hospital to community
  • From analogue to digital
  • From sickness to prevention

In parallel, the restructuring of NHS England and Integrated Care Boards (ICBs) will give local systems more power to shape priorities, with greater flexibility over funding and service delivery. However, this new autonomy comes with clear conditions. Trusts and systems will face:

STRICTER FINANCIAL DISCIPLINE

A mandated 2% year-on-year productivity improvement target will be enforced.

INCREASED ACCOUNTABILITY

Organisations that fail to deliver may face statutory interventions, while high performers could gain greater freedoms and financial rewards.

WORKFORCE REFORM

Although a comprehensive workforce strategy is due later this year, the plan outlines key priorities:

  • A focus on inclusive leadership, staff wellbeing, and ongoing development
  • Expanded roles for non-clinical staff, particularly in prevention, digital enablement, and system navigation
  • A commitment to “grow the NHS from within”

INVESTMENT AND FUNDING

The NHS has been provided with significant investment to support these reforms. The Autumn Statement pledged an additional £22.6 billion for day-to-day Department of Health and Social Care spending over the next two years – the largest real-terms increase since 2010.

In addition, the 2025 spending review confirmed a long-term uplift: NHS day-to-day funding will rise by £29 billion annually by 2028‑29, representing a real-terms annual growth of 3%.

Beyond core budgets, transformation-specific investment includes:

  • A £3.4 billion capital investment package
  • A new £1 billion NHS Productivity and Innovation Fund
  • A mandate for NHS organisations to reserve at least 3% of annual budgets for transformation

This investment is also front-loaded – enabling near-term progress and improvements, while long-term structural reform takes root.

WHAT PART CAN APPRENTICESHIPS PLAY IN THIS TRANSFORMATION?

Apprenticeships are already a key component of the NHS’s workforce strategy, and their role looks set to expand. The plan makes multiple explicit references to apprenticeships, including:

  • A renewed commitment to increasing apprenticeship numbers across both clinical and non-clinical roles – notably, the creation of 2,000 additional nursing apprenticeships over the next three years
  • A role for apprenticeships in reducing international recruitment by “growing our own” – providing accessible career routes within local communities

APPRENTICESHIPS SUPPORTING THE THREE TRANSFORMATIONS

1. FROM HOSPITAL TO COMMUNITY

Shifting services into more personalised, community-based care requires a new set of skills and roles. Apprenticeship standards like Community Health and Wellbeing Worker can support the development of roles such as Social Prescribers, Care Navigators, and Health Coaches. Within this, we also recognise the importance of the Integrated Neighbourhood Teams agenda, and how crucial these roles are in ensuring a seamless patient experience across different services that will start to work as a virtual team at a neighbourhood level.

Meanwhile, Healthcare Support Worker and Adult Care Worker apprenticeships can aid the expansion of social care into homes, high streets, and community hubs.

2. FROM ANALOGUE TO DIGITAL

A digital NHS needs a data-literate workforce. Apprenticeships like Data Technician and Data Analyst build technical capabilities, while generalist routes such as Business Administrator and Administration Assistant can be tailored to include NHS-specific digital pathways – covering systems like EMIS, Accurx, and emerging platforms.

3. FROM SICKNESS TO PREVENTION

Prevention requires a workforce trained to spot early warning signs, educate patients, and connect people to community assets. This shift is the culmination of the other two transformations – moving the NHS from reactive to proactive care. Proactive and preventative care requires a good understanding of the individual as a whole, including the wider determinants of health and wellbeing. As with shift 1, roles such as Care Coordinator, Care Navigator and Social Prescribing Link Worker are uniquely positioned to identify wider issues patients and service users may be experiencing, and help the planning and execution of preventative care.

Delivering changes across all three areas requires strategic planning, change management, and financial oversight. The plan places renewed emphasis on leadership – and apprenticeships such as Team Leader and Operational Manager offer practical, accredited ways to build those capabilities from within the system.

A VISION THAT REQUIRES URGENCY

The 10-Year Plan presents a bold and necessary vision. The new Labour Government has described the NHS they’ve inherited as “broken”, stating that “the status quo is no longer an option.” Progress must be faster and more sustained than in previous reform efforts.

Apprenticeships can help drive that progress – enabling inclusive recruitment, local workforce growth, and the development of critical, system-wide skills.